New Suzuki Alto Quality a Hit With Consumers

Susuki Alto

The new Suzuki Alto is a shining example of improved motor vehicle build and quality standards in emerging nations.

Assembled in one of the cleanest car factories in the world, the latest generation Alto which recently went on sale in New Zealand is being applauded for its good build quality and general finish.

“The Indian motor industry, led by market dominating Maruti Suzuki, has made huge strides in the finish of its cars,” said Tom Peck, General Manager of Marketing for Suzuki New Zealand Ltd.

This is substantiated by recent independent surveys and customer feedback, reflecting the high international standards of vehicle finish produced by the Indian arm of Suzuki.

In the J.D. Power Asia Pacific India Customer Service Index for 2009, Maruti Suzuki was the top scorer, with 827 points, compared to an industry average of 785 points out of a possible 1,000 points.

Suzuki beat all rival brands, and finished 36 points clear of Honda, the runner-up make. Third ranking Mahindra achieved 757 points, and was followed by Toyota (754), Mahindra Renault and Tata (both with 750), Chevrolet (748), Hyundai (743), Ford (733), Fiat (727) and Skoda (722).

Suzuki has long been the market leader in India, and has won the 13-year-old J.D. Power index for ten consecutive years.

The results are based on responses from 5,800 owners of nearly 50 different car models sold in India, one of the fastest growing automotive markets in the world.

“Value for money has been paramount in Suzuki products for years, and this is appreciated by prospective Alto buyers,” said Tom Peck. “It is this philosophy that Michio Suzuki developed a century ago in Japan.”

“But the market is also impressed by the level of finish, the fine paintwork, and attention to detail in every new Alto,” he said.

“Add the level of safety, the environmental benefits and the excellent fuel economy, and it is not difficult to see why new Alto is such a winning package,” said Peck.

The Alto is manufactured in an award winning plant in Manesar to the same exacting standards customers have come to expect from every Suzuki.

Maruti is a key player in Suzuki Motor Corporation’s global strategy, and the company soon realised world-class standards were essential, especially for export markets.

As a new entry-level model in the Suzuki passenger car range, the Alto is an important arrival in these tough economic times.

The car’s European-inspired style, low running costs and attention to comfort give the Alto broad market appeal. Prices for the five-door hatchback start from $16,990, and include five years roadside assistance and all on-road costs.

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